Airbnb Occupancy Rate in Marrakech in 2026: What the Latest Data Really Shows

There is no single Airbnb occupancy rate for Marrakech in 2026 because the main data providers use different listings, periods, and calculation methods.

AirDNA reports 50% average occupancy for the trailing twelve months to July 2026, based on available nights across Airbnb, Vrbo, and Booking.com listings.

AirROI reports 37.6% average occupancy for August 2025 to July 2026 using an Airbnb dataset.

Airbtics reports 62% median occupancy for February 2025 to January 2026 using its Marrakech Airbnb dataset.

However, these figures are not directly comparable, so buyers should never combine them into one unsupported average.

What is the Airbnb occupancy rate in Marrakech in 2026?

The most accurate answer is a set of clearly labelled estimates rather than one universal percentage.

As a result, each provider answers a slightly different question because its measurement period, platforms, listing count, and statistical method differ.

For that reason, the 62% figure remains a published estimate for its stated period, but it is not an August 2026 market average.

 

Why do Marrakech occupancy estimates differ?

Five differences explain most of the gap between the published figures.

• Platform coverage. AirDNA includes three booking platforms, while AirROI and Airbtics describe Airbnb datasets.
• Average versus median. An average uses every result and can be influenced by unusually high or low performers, while a median is the middle result after listings are placed in order.
• Measurement period. The AirDNA and AirROI periods end in July 2026, while the Airbtics period ends in January 2026.
• Listing pool. The providers count between 9,818 and 22,459 active listings.
• Availability rules. Each percentage depends on how a provider defines nights that were genuinely available for booking.

Therefore, the useful question is not which provider has the only correct number.

Instead, ask which dataset best matches the location, property type, availability, and strategy you are considering.

How is Airbnb occupancy calculated?

The basic formula is booked nights divided by available nights, multiplied by 100.

AirDNA’s published method divides reserved days by active listing nights over the previous twelve months.

AirDNA defines an active listing night as a night that is not blocked and is either reserved or available, provided a reservation occurred during the previous 28 days.

This detail matters because blocked nights do not enter AirDNA’s calculation.

For example, a property available for 120 nights and booked for 90 nights can show 75% occupancy even though it earned nothing during the rest of the year.

Meanwhile, other providers may use different rules, so check their published method before comparing results.

What does 50 percent occupancy mean?

In practice, if a property is available all year, 50% occupancy represents about 182 booked nights.

However, it does not mean that half of every month will be full.

Several strong months can raise an annual average while other months remain weak.

In addition, fixed costs such as syndic charges, utilities, financing, and maintenance continue during empty periods.

Performance varies widely within Marrakech

AirROI’s Marrakech report shows a wide gap between its listing performance groups.

The gap shows why a city average cannot replace research on one property.

What changes occupancy for one Marrakech property?

For instance, two properties in the same area can produce very different results.

Important factors include:

• Exact location and access
• Apartment, villa, or riad
• Bedroom count and guest capacity
• Price compared with close competitors
• Review history and rating
• Photography and listing quality
• Air conditioning, heating, pool, and outdoor space
• Minimum stay rules
• Response speed and management quality
• Nights blocked for personal use

In addition, new listings may perform differently from established listings because they do not have the same review history.

Why does the property type matter?

An apartment should be compared with apartments of a similar size, location, condition, and guest capacity.

A villa may charge a higher nightly rate for groups while depending on fewer bookings, so its occupancy should not be judged against a small apartment.

A riad may require staff, breakfast service, guest support, and more maintenance, which can change the financial result even when occupancy looks strong.

Therefore, compare like with like before using any market percentage in a purchase decision.

How seasonal is Airbnb demand in Marrakech?

AirDNA gives Marrakech a seasonality score of 97 out of 100, where a higher score represents a smaller gap between the weakest and strongest months of average revenue.

Meanwhile, AirROI reports the following pattern for August 2025 to July 2026.

These are results from one provider and measurement period, not guaranteed future patterns.

Does tourism growth guarantee higher Airbnb occupancy?

No, because tourism demand and short term rental supply can change at the same time.

For comparison, Morocco’s Observatory of Tourism reports higher border arrivals, overnight stays, and foreign currency travel revenue for January to June 2026.

However, its tourism indicators do not measure Airbnb occupancy and should not be used as a substitute.

AirDNA reports that its active Marrakech listings increased 15.4% year over year while average revenue per listing increased 1.5%.

In the same AirDNA dataset, average daily rate declined 9.0% and RevPAR declined 6.1%.

Why higher occupancy does not guarantee higher profit

Occupancy is one part of a rental result rather than the final outcome.

A property can fill more nights by cutting its price while earning less than a property with fewer bookings and a stronger rate.

RevPAR combines occupancy with the average daily rate, which makes it a more complete measure of revenue for each available night.

In addition, gross booking revenue must cover:

• Platform fees
• Management commission
• Cleaning and laundry
• Utilities
• Syndic charges
• Maintenance and repairs
• Insurance
• Applicable taxes and local charges
• Financing costs

Our guide to whether Airbnb is still profitable in Marrakech explains the wider cost picture.

You can also review Airbnb management fees in Marrakech and compare Airbnb with long term rental in Marrakech.

How can you estimate occupancy for one property?

First, identify listings that genuinely resemble the property you may buy.

1. Find eight to twelve active listings in the same area.
2. Match the property type, bedroom count, and guest capacity.
3. Compare similar prices and important amenities.
4. Check review history before treating an established listing as a fair comparison.
5. Look at how many nights each listing keeps available.
6. Model a cautious case, a middle case, and a stronger case.

What should you ask about a rental projection?

Before accepting a projection, ask for the information behind the final percentage.

• The actual comparable listings used
• The dates covered by the estimate
• The number of available nights assumed
• The expected nightly rate in strong and weak periods
• The review history of the comparable listings
• The management and cleaning costs included
• Any owner use or blocked dates
• The person or company that prepared the estimate

In addition, ask for live comparable listings rather than relying only on a screenshot or a rounded market percentage.

Check whether the estimate assumes that the property remains available throughout the year because planned owner visits can reduce annual revenue.

Finally, a useful projection should show how gross revenue changes when occupancy or the nightly rate falls below the expected case.

A simple illustration

The following figures only demonstrate the calculation and are not results for a real Marrakech property.

• Available nights: 330
• Illustrative occupancy: 40%
• Booked nights: 132
• Illustrative nightly rate: 100 US dollars
• Illustrative gross revenue: 13,200 US dollars

The gross figure still excludes management, platform fees, cleaning, utilities, maintenance, insurance, financing, and tax.

Therefore, a safer purchase should still make sense when the cautious case is used.

Which occupancy claims should make you cautious?

• A percentage with no provider, period, or definition
• A new average created by mixing incompatible providers
• Hotel occupancy presented as Airbnb performance
• Partial 2026 data described as a completed calendar year
• A forecast built only from top performing listings
• Gross revenue presented as net income
• A guaranteed occupancy or rental return
• A percentage that ignores how many nights were available

I am Anis Chity, and I have personally bought four apartments in Marrakech.

From my experience, a rental projection provided during a sale should be treated as a sales estimate until it has been independently checked.

What should you verify about short term rental rules?

However, AirDNA and AirROI publish regulation ratings that are market observations rather than legal advice.

Morocco’s Tourism Observatory provides an online system connected to overnight stay declarations, but its public page alone does not establish which requirements apply to every independent short term rental.

Therefore, confirm the property’s obligations with the relevant commune, the competent tourism authority, a qualified Moroccan legal professional, and a tax professional where appropriate.

Why should you check the building rules?

A city level market estimate does not show whether short term letting is suitable for one apartment building or residential complex.

In addition, request the co ownership rules, ask about syndic restrictions, and check whether previous guest activity has caused complaints or access problems.

Finally, complete these checks before paying a deposit based on an expected Airbnb income.

Our guide to starting an Airbnb in Morocco provides more context, while our guide to Moroccan rental income tax for foreign owners explains the tax questions to verify.

Frequently asked questions

What is the average Airbnb occupancy rate in Marrakech in 2026?

AirDNA reports a 50% average, while AirROI reports a 37.6% average and Airbtics reports a 62% median for their different measurement periods.

Why do Marrakech occupancy estimates differ?

They use different platforms, listing pools, measurement periods, statistical methods, and availability rules.

Do blocked nights count toward occupancy?

AirDNA excludes blocked nights from active listing nights, while other providers should be checked against their own published methods.

Which months are strongest in Marrakech?

AirROI groups April, August, and October as its peak period, but this pattern is not a guarantee for another year or property.

Does high occupancy guarantee profit?

No, because nightly rates and operating costs can change the financial result.

How many active rentals are recorded in Marrakech?

The counts range from 9,818 at Airbtics to 22,459 at AirDNA because the providers use different platforms and definitions.

How should I estimate one property’s occupancy?

Compare similar active listings in the same area, then test several cases using realistic availability, rates, and costs.

What should you verify before relying on a forecast?

• The provider and publication date
• Whether the figure is an average or median
• The exact measurement period
• The platforms and geographic area covered
• How blocked nights are treated
• How the property compares with similar listings
• Whether the quoted revenue is gross or net
• The building and local short term rental rules

Therefore, if the property only works under the strongest assumptions, the financial plan has little room for weaker demand or higher costs.

Our analysis of the best Marrakech neighborhoods for Airbnb investment can help you begin a more focused location comparison.